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Creative Bloq
Creative Bloq
Technology
Daniel John

YouTube's Creative Trend Report is making me feel old

Brain
Skibidi toilet.

Look, I know I'm not particularly young anymore. I'm very much a millennial, which apparently means I spend my time rock climbing, talking about Pokémon and using the word "hashtag". But nothing has made me feel older in recent months than YouTube's 2025 Culture and Trends report.

This year's report describes a "maximalist moment shaping our culture", and explores how today's teens are given the "desire, tools, and distribution to make the content they want to see", which has led to a new era of what YouTube describes as "Creative Maximalism".

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