NEW YORK—July TV viewing marked a notable milestone in the evolution of how consumers watch TV and their use of streaming platforms, YouTube moved into the lead among media distributors in the July 2024 Media Distributor Gauge report, Nielsen’s monthly view of total TV consumption by media company.
In July time spent watching YouTube on television was up 7% compared to June, leading the streaming platform to account for 10.4% of total TV in July (up from 9.9%). This marks the first time a streaming platform ranks first in the Media Distributor Gauge chart, and the first time a streamer has exceeded 10% of total TV usage in a given month. Disney, which owns both linear networks and streaming services was second with a 9.9% share.
