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Los Angeles Times
Los Angeles Times
Entertainment
Wendy Lee

YouTube offers new shopping option during Coachella livestream

Coachella BROCKHAMPTON Lyor Cohen Mike Chapman Amazon Google Insider Intelligence Los Angeles

LOS ANGELES — When hip-hop group Brockhampton takes the stage at Coachella this week, audiences streaming the festival at home on YouTube will be able to watch the concert and buy a commemorative T-shirt at the same time.

During the performance, viewers will be able to click on a link on their phones or scan the QR code on their television screens to purchase Brockhampton shirts through Coachella's store — without leaving the livestreamed concert on YouTube.

It will be the first time that YouTube has sold exclusive merchandise during its Coachella livestream, part of an effort to enhance the viewing experience of people watching the festival at home.

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