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International Business Times

Business

AFP News

YouTube Launches New TV-focused Tools For Creators

Netflix Neal Mohan Nielsen

As YouTube rolls out tools to let video makers cater to binge viewers, market tracker Nielsen said viewing of streamed content in the United States hit a new high in July (Credit: AFP)

YouTube beefed up tools for creators on Wednesday as it competes with streaming rivals such as Netflix on the biggest screen in most homes: the television.

The Alphabet-owned video-sharing platform popular on computers, tablets and smartphones has been gaining audiences on televisions as "smart" TVs linked to the internet have become common.

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