YouTube is testing a new tool that will prevent the use of ad-blocking software and applications while watching videos. Yes, the day many feared has finally arrived, the juggernaut video-sharing website is now taking steps to block ad blockers.
The ad blocker block was first spotted by a Reddit user who received a pop-up notification while trying to access YouTube with an ad blocker enabled. The message reads: “Ad blockers are not allowed on YouTube” and notes that “ads allow YouTube to stay free for billions of users worldwide” ending with a suggestion to sign up for a paid YouTube Premium subscription if they wish to “go ad-free.” The user was able to proceed to YouTube as normal once they had disabled their ad blocker.
