YouTube announced that it’s working with Universal Music Group (UMG) to create a new program that would ensure artists and rights holders would be properly compensated for AI music.
The program, called YouTube’s Music AI Incubator, will create a partnership with music industry talent like artists, songwriters, and producers to decide on how to proceed with the advent of AI music. According to YouTube, “In 2023 alone, there have been more than 1.7 billion views of videos related to AI tools on YouTube.” And the video hosting and streaming site is interested in harnessing that level of viewership.
