YouTube is opening the doors for more creators to participate in its revenue sharing programs, seeking to fend off competition from rival video platforms with a pair of announcements designed to strengthen its ties with internet influencers.
The video platform’s shopping affiliate network will no longer be invite-only, YouTube said on Tuesday, providing a new way for U.S.-based creators with more than 20,000 subscribers to earn money. The video site also said that smaller-scale creators, who previously did not meet requirements for the YouTube Partner Program, can now profit directly from their fandoms on the platform as a new tier of YouTube partners.
