They have been been ridiculed as snowflakes and “too woke” by some, but Prada’s co-creative designers think gen Z are a generation to be celebrated.
Speaking backstage after their latest menswear show, which took place on Sunday afternoon at the Prada Foundation in Milan, Miuccia Prada said: “Youth is the future. It is hope. We wanted to do something that would express youthful optimism because the times are so bad.”
