Your smart TV is collecting detailed information about everything you watch. From which apps you open to what shows you stream, your TV monitors your viewing habits and reports back to the manufacturer. That data gets used for targeted advertising or sold to third parties.
This tracking happens through technology called Automated Content Recognition (ACR), which samples pixels from your screen to identify what content you're watching. It works whether you're streaming through apps or watching from external devices like cable boxes or game consoles.
