If you’ve been anywhere online or in stores lately, you’ve likely encountered marketing buzz like “Sign-up to earn loyalty discounts” or “Become a rewards member today!”
Today’s consumers are inundated with the pleas of businesses to sign up for member clubs, loyalty programs, discount cards and more. They often offer exclusive sales, access to limited edition items and maybe even specialized discounts. It’s also commonly understood that if a deal sounds too good to be true, it probably is — so what’s the catch?
