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Fortune
Fortune
Kristen Parisi, HR Brew

Your office might be noticeably empty on Oct. 3 thanks to Taylor Swift's new album release, study shows

(Credit: Matt Winkelmeyer/Getty Images for The Recording Academy)

More than one-third of US workers (36%) identify as a Swiftie—and are likely to be distracted when Taylor Swift releases her 12th studio album, according to new data.

Swifties will wait in a merch line for three hours, meticulously place crystal freckles on their faces, and clear out a Michael’s to craft concert-ready bracelets, so it may not be surprising that 6% plan to take off for the October 3 release of The Life of a Show Girl, according to a new survey from BambooHR. Employees who do work on release day might be distracted by a lively group chat, as 10% of fans report their company has a dedicated Swiftie channel on Slack or Teams.

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