Universal Music Group, the world’s largest record company, has entered a partnership with artificial intelligence music company Endel - establishing a deal that UMG says will help artists create AI-assisted music.
Don’t expect any tracks similar to the AI-generated dupes circulating online, that see popular artists singing other peoples’ songs. Endel specializes in something called “functional music” - sounds intended for more passive listening, like elevator music, sleep tracks, and meditation music. Background music, essentially.
