As gross profits from the actual business of selling cars fall from pandemic-era highs, dealerships are trying to convince customers to return for every single oil change to help secure their bottom line.
Gone are the days of a constricted car supply and weak competition that saw dealerships rake in sky-high profits in the early 2020s. As profits fall back to Earth—partly because of compressed margins caused by the car supply moving closer to demand and competition between car sellers increasing—dealerships have had to emphasize other areas of the business to protect their profits.
