In case you've been living under a rock – or just live far away from your local pub – a little event called the FIFA World Cup is on.
You know who has noticed? TV manufacturers and retailers. As What Hi-Fi?'s resident deals writer, my life over the last few months has been sifting through and sharing TV discounts that have inundated my inbox, been splashed across retailers' homepages and followed me around thanks to uncanny personalised ads.