A streetwear label wants to take on the likes of Balenciaga, Versace, Gucci, Fendi with its new range of sneakers and watches.
YoungBrit was launched in March with its designs inspired by the diverse fashions and cultural influences which make up Great Britain. Its initial collections feature bright and bold designs and have iconic British names such as Piccadilly, Soho, Paddington, St Ives, Seven Sisters, Trafalgar and Whitehall. Prices on the YoungBrit.co.uk ranging from around £110 upwards.
The business was started by Kingsley Noel, who graduated with a masters in the sustainable management of natural resources from the University of Leicester back in 2010.