‘Young women from the ghetto were taken advantage of’: the power and pain of R&B’s ‘new jill swing’ era

‘It was like when rock’n’roll came around and your grandparents would be like: It’s not gonna last!’ … DeMonica Santiago, Shireen Crutchfield and Joyce Tolbert AKA the Good Girls in 1990. Photograph: Raymond Boyd/Getty Images

A flash of Technicolor fills the screen, as four women spin and glide in perfect unison. The bouncy crunch of drum machines collides with slick, soaring vocals, as the women then jump over one another’s heads. “I broke my ankle doing some of this stuff,” says Stacy Francis of the lively music video for You (You’re the One for Me) by her group Ex Girlfriend. “Some of what we were doing was unheard of at the time. There wasn’t anything like that before we came along.”

Populated by the likes of En Vogue, SWV, Pebbles, Karyn White, Jade, Xscape and others, this was new jill swing, the female counterpart to new jack swing, which exploded in the late 1980s and early 90s by fusing US hip-hop with pop and R&B. It would go on to shape R&B as we know it but came at a cost for many of the women involved. “It was an exciting road,” says Francis. “But it was also rough and heartbreaking. There was a lot of exploitation.”