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The Guardian - UK
The Guardian - UK
Politics
Rowena Mason Whitehall editor

Young Tories urge party to broaden appeal after rise in voter ‘crossover’ age

Rishi Sunak poses for a photograph with Conservative party supporters
Rishi Sunak posing for a photograph with Conservative party supporters at Romsey rugby club in Hampshire a day before the July election. Photograph: Jonathan Brady/PA Media

Young Conservatives have warned the party that it needs to stop exclusively chasing older voters, after it emerged that the average age when a voter is more likely to choose the Tories than Labour was 63 at the last election.

Figures from YouGov released after the election showed that the “crossover” age to becoming a Tory voter had risen by 24 years since the 2019 election under Boris Johnson, when it was 39.

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