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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

‘Young Sheldon’ Rides ‘Suits’-Like Dual-Platform Approach to Streaming Success

'Young Sheldon' stars Iain Armitage as young Sheldon Cooper of 'The Big Bang Theory.'.

While we’ve certainly dinged Warner Bros. Discovery’s retreat to “arms-dealer” stature and the growth implications that has had on Max, the strategy just might have its first signature win with Young Sheldon. 

Debuting its first five seasons domestically on Netflix Nov. 24, while simultaneously streaming seasons 1-6 on Max, and readying the strike-delayed seventh and final season for CBS starting on Feb. 15, the Chuck Lorre comedy spinoff seems to have been the most-watched scripted show in subscription streaming during the holidays. 

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