Young’s Seafood has revealed the biggest brand refresh in more than 20 years - with a huge focus on the business’s heritage.
Founder Elizabeth Young is brought to the fore with illustration and 1805 launch date, as well as a signature addition. Out goes the Grimsby Dock Tower and artistic seascape of the company’s home town, brought in to much fanfare back in 2015.
The team behind the UK market leader says the move demonstrates its long history, bringing to life the story of Elizabeth Young and her family, who first started selling whitebait on the banks of the River Thames more than 200 years ago.
