Young's goes XL with battered fish as consumers look to take gastro pub dish home in cost of living crisis

Grimsby’s Young’s Seafood is bringing a bigger battered fish to the nation’s kitchen tables.

The company’s best-selling premium ‘Gastro’ range - where sales are now topping £70 million - has been expanded with the addition of Extra Large Battered Fish Fillets.

The UK market leader said it is designed to “replicate the generous portions of gastropub fish and chips” as the firm responds to shoppers looking for affordable restaurant-style products that they can enjoy at home. Young's cited YouGov research that shows 39 per cent of consumers are reducing the amount they dine out due to the cost of living.