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Brienna Rutherford, PhD Student, National Centre for Youth Substance Use Research, The University of Queensland

Young people may see more than 20 alcohol ads per hour on social media, research finds

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It’s a Friday night and you’re scrolling through Facebook, mindlessly thumbing past photos from friends, when a liquor advertisement catches your eye. It promises one-hour delivery and 30% off, and the next thing you know your Friday night has an entirely different trajectory.

It’s no secret the alcohol industry flocks to social media to promote its products. But to what extent is this really a problem?

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