Tamron has announced that it will collaborate with a youth mountaineering project in Japan to equip hikers with some of its top-tier lenses to take to summits and capture the adventures along the way. As an avid mountaineer myself, I think this is a solid move from Tamron and something all photography brands should at least consider.
According to the announcement, Tamron will lend some of its top-tier lenses to members of the Mountain Climbing Youth Support Project (TYSP), a mountaineering initiative for young people organized by Tokyo-based Yamakei Publishers, in a bid to help hikers capture the "emotions" of the mountains.