Mexican drug cartels have been modernizing their recruiting strategies as of late, increasingly turning to social media to lure young people into their ranks. From fake job postings on social media to reaching out to potential recruits on video game platforms, criminal organizations like the Cártel Jalisco Nueva Generación (CJNG) have capitalized on these digital spaces to target vulnerable individuals.
By exploiting online anonymity and the appeal of quick money, cartels are able to bypass traditional recruitment methods, making it easier to expand their operations and gain new members. And according to new reports from Mexican news outlets, the Jalisco cartel is now using TikTok to share videos in support of the drug trafficking organization, with people also pitching themselves for posts in the criminal organization.
