It takes one hell of a marketing drive to convince you that you need something you already have. Your kid doesn’t need a professional skincare routine, but they’re feeling pressured to adopt one. They’re glued to their phone screen, bombarded with social media content telling them that they need flawless skin.
Brands, influencers, content creators, and yes, even pre-teens and teens, are shamelessly pushing the idea on socially anxious young girls that if they buy expensive products, copy extensive skincare routines, and erase every imperfection, they too can be happy and loved.
They’re being sold self-care, but what they’re really getting is compulsive behavior, low self-esteem, hypercriticalness, and extreme nervousness. It’s big business. But as a parent, you can’t protect your child from everything.
