A young boy had to be rescued by firefighters after he got stuck waist-deep in mud while walking his dog on the beach.
Firefighters rallied to rescue the boy after he hit a soft spot of mud on the shoreline.
Coastguard and fire crew were called just before 7pm on May 29 to Clevedon Pill in Somerset.
Locals called 999 when the child began to sink into the mud.
Clevedon firefighters had just returned from a nearby blaze and were joined by both Portishead and Clevedon coastguard crews to complete the rescue mission.
The boy was pulled to safety using specialist mud rescue equipment and hosed down.
He was wrapped in a blanket and was uninjured after the ordeal.
Portishead Coastguard station officer Barry Darbon said: “The boy was out walking his dog when it went onto the mud.
“The boy was only about 10 metres out on the mud when he became stuck. Two mud technicians went on to the mud to get the boy out.
"This incident just proves that even if mud looks solid, you never know whether there is an air pocket in the mud that could pop and trap you.
"People should understand that walking out on the mud can be very dangerous."
The report comes just 48 hours after a woman became stuck up to her waist in the mud at a popular beauty spot in Merseyside.
Images show the woman struggling in the mud by Marine Lake in West Kirby.
The alarm was raised at 1.44pm on Monday and coastguard officers from Wirral and North Wales rushed to rescue the woman.
A hovercraft was sent to the scene when the woman was unable to reach the shore after getting firmly stuck in a channel of shallow water.
The woman was assessed for any medical conditions at the scene.
The RNLI said although she was feeling shock and the effects of the cold mud, she required no urgent treatment.
If you spot trouble along the coast you should call 999 and ask for the coastguard.
