Young adults aged 18-24 will splash out almost £700 a year – on buying themselves little treats such as chocolate, books, or scented candles.
A survey of 2,000 adults within this age range found they will treat themselves to little pick-me-ups as often as 51 times a year, spending an annual total of £681 on themselves.
Over a third (37%) justify these treats as self-care – including pamper products, spa treatments, make-up, and jewellery.
