Mattel has big, big plans, and a Barbie movie is just the beginning.
According to a new (and very comprehensive) report from the New Yorker, Mattel has 45 toy-centered films in development. The list includes Daniel Kaluuya's Barney movie, a Hot Wheels movie from J.J Abrams, a Rock 'Em Sock 'Em Robots movie starring Vin Diesel, a Polly Pocket movie from Lena Dunham, a He-Man: Masters of the Universe movie starring West Side Story's Kyle Allen, and a movie about Major Matt Mason (the forgotten astronaut action hero that inspired Buzz Lightyear) starring Tom Hanks. A View-Master project, based on the little clicky toy that functions as a handheld slide show, is also reportedly in the works.
