
Late last week, the official White House X account shared a black-and-white image of Donald Trump leaning over the Resolute Desk. Yes, the exact photo used in his “Milk Mustache” edit by the Department of Agriculture a few days ago. But this time, there’s no white mustache on him or a glass of milk on the table. It’s “Mister Tariff” for you now.
The picture is the same. Trump is glowering into the camera like a catalog model for authoritarian nostalgia. But the caption was different. It was simple, confident, and catastrophically unaware: “MISTER TARIFF.” It already looked like a meme.