After Jaguar’s relaunch was engulfed by the biggest social media pile on in automotive history, here’s its first new car: the Type 00. This electric design concept looks so extraordinary it unequivocally lives up to Jaguar’s new mission statement to ‘delete ordinary’ and ‘copy nothing’ – and it’s sure to generate even more commentary and backlash.
First up, this is a concept car, giving a taste of the new range rather than the final production model. Make no mistake though, the new Jaguar generation will look this outlandish – as if they’re from a distant pink planet. Big cars with long bonnets and low rooflines, furnished with some radical materials such as brass and stone. Cars powered purely by next-generation electric technology, packed with digital and connected experiences and selling for twice the price of today’s Jaguars, which have all gone out of production bar the F-Pace SUV.
