Patrons at beloved U.K. watering holes like the popular Wetherspoon pub chain may soon find themselves wondering if their favorite pint of ale is weaker than they last remember.
Welcome to a new phenomenon Brits have dubbed “drinkflation,” a fresh variation on the ills of “shrinkflation.” This describes how food and beverages may stay the same nominal price, but the serving size drops—think, for example, fewer potato chips and more air in a bag of Walkers Prawn Cocktail–flavored crisps, or in some cases almost all air.
