Toyota arrives at the Paris Games’ proverbial driveway as one of the official sponsors of the 2024 Summer Olympics and Paralympics with an impactful mission: providing mobility solutions for everyone, from the sprinters to the spectators and beyond.
It’s a global development that began for the company in 2015 when Toyota became part of the Olympic Partner Programme (TOP), which provides sponsors category-exclusive marketing rights during the Summer, Winter and Youth Games.
