Larian head of publishing Michael Douse warned that game companies are saying the quiet part out loud after industry analyst Michael Ball wrote that some of them are hoping Grand Theft Auto 6 will launch with a price of at least $80, and possibly as high as $100.
The remark came in Ball's "State of Videogaming in 2025" report, which lists Grand Theft Auto 6 as one of several "potential new 'growth engines'," alongside things like user-generated content, the release of the Switch 2, and the growth of "non-core" markets.
