If you’re a creative who needs to grab some headlines, simply describe your latest project as Lovecraftian. Horror games rush to apply the term, film sites run articles like “20 of the Best Lovecraftian Horror Movies” with clockwork regularity… even James Wan recently said Aquaman 2 will feature “creepy, scary, Lovecraftian looking characters,” which should slot in nicely alongside the whimsical octopus drummer.
