Princess Diana might have been named the ultimate style icon of all time in a recent survey of the British public, but in a twist no one saw coming, the People's Princess has been officially outranked by her own son. It wasn't Princess Kate or Meghan Markle who topped the list of most influential royal style icons in a recent study from women's fashion brand Kaiia, but none other than Prince William.
The research has revealed that more than 11.6 million people search the internet for "Prince William style inspiration" each month, with the future monarch achieving a nearly-perfect style popularity score of 99 in the study. And although search-wise he falls behind wife Princess Kate, who garnered 14.6 million Google searches for her outfits, William is the King of royal TikTok with a whopping 600,000 searches for his style each month compared to Kate's 60,000.
