Earlier this week, a TikTok video of fashion influencers went viral. Shot by the Dutch content creator Benthe Liem, the short clip features half a dozen women wearing roughly the same style of beige trenchcoat, presumably gifted to them by the brand hosting trip. Liem entitled the video, which has so far been viewed over 1.6m times: “When you think you are very unique (influencer trip edition).”
However, a quick jaunt down the high street is now akin to stepping into a real-life version of that clip. Here we are, only a couple of days into spring, and the trenchcoat has already become ubiquitous.
