Get all your news in one place.
100's of premium titles.
One app.
Start reading
Motorsport
Motorsport

"You just call 1-800-Netflix" - Behind NASCAR’s $55million original content drive

NASCAR executive Tim Clark has responded to the calls he had for a Drive to Survive-like series for the championship after Formula 1 saw such huge success with the Netflix docuseries. While NASCAR has released something similar in Full Speed, available on the same streaming service, it hasn't been able to mirror the success seen by F1, but has still managed huge growth after a $55million investment was made into original content.

Talking at the Autosport Business Exchange New York event ahead of the United States Grand Prix, Clark discussed the resources the series is investing in these projects. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.