A “rugged, woodsy dude” is slaying dragons, fighting bears, wielding a chainsaw and jumping a volcano in the latest Ram commercial, released for the Super Bowl last month.
At about six metres long and more than two metres wide, Rams are one of a range of supersized machines coming to dominate Australian roads. The marketing of these cars tends towards macho, with images of powerful vehicles conquering rugged terrain and towing enormous loads.
