An artificial grass company forced to take down an 'inappropriate' billboard by the advertising watchdog has returned with a new poster poking fun at the ‘offended’.
The Advertising Standards Authority (ASA) - the UK's independent regulator of advertising across all media - forced Oldham-based Great Grass MCR Ltd to take down a billboard in November last year after ruling it 'objectified and stereotyped women as sexual objects'.
The poster, situated on a busy junction in Hollinwood, where Oldham Road meets the M60 motorway, featured a headline stating the company were 'Artificial Grarse Experts'. Underneath the text was an image of a woman wearing only a thong with text which states: "Perfect 365 days a year...Get laid by the best."