
“You can’t care about people without caring about the planet,” declared Dragons’ Den star investor Deborah Meaden, warning London’s entrepreneurs: “when the biodiversity tsunami hits and you haven’t addressed it, you’re in trouble. If you have, then you can have the leading edge.”
That was the message from the sustainability-focused entrepreneur at SME XPO, the Evening Standard’s annual event for start-ups and scale-ups. Talking about building a planet-friendly business, Meaden said: “I wanted to end my business life knowing I’d done a good job.