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Ciaran Kelly

'You can't always be nice' - Newcastle have already found ideal transfer profile in 'bad loser'

Bruno Guimaraes' mother did not let her son get Ronaldo's iconic haircut during the 2002 World Cup. You suspect there are a few young Geordies who have been dealt a similarly crushing blow when they have asked their parents for Bruno's signature bleached trim. There might be a few more yet if Bruno has a tournament to remember in Qatar.

Eddie Howe, for one, believes the World Cup is the 'perfect stage' for the Newcastle United star to 'show the world how good he is'. If football fans across the globe did not already know, of course.

This is a midfielder, after all, who is one of the best in his position in the Premier League on his day. Few players can press and win the ball back like Bruno but, also, carry it forward and create chances, too, as the 25-year-old can with his vision and passing range. That is before you mention Bruno's goals.

READ MORE: Amanda Staveley's Newcastle stadium wish comes true as she's proved right by remarkable response

No wonder figures behind the scenes at Man City, Liverpool and Arsenal have all marvelled at how Newcastle beat the rest of the world to the punch last January. Yet speak to anyone at Newcastle and they all talk about Bruno, the person, first and foremost, who has enhanced the dressing room as well as the team since his move from Lyon as former team-mate Federico Fernandez explained.

"Bruno really enjoys dancing with Joey [Joelinton]!" he told ChronicleLive. "He's part of a really good mix of people in the group and you can see everyone has different personalities but, at the same time, they are together in what they do on the pitch and outside it, too."

Do not let the samba moves and high-pitched laugh fool you, though. Even if Bruno plays well, the Brazil international has been known to shut himself away if Newcastle lose.

This is exactly the type of character Howe is looking for moving forward - an individual who thinks about the team first and himself second - and it is another reason why Bruno has proved such a popular addition. Bruno may have swapped life in Europe with Lyon for an immediate survival battle with Newcastle, but the new arrival never asked for a relegation release clause because he had no doubt the Magpies would turn it around.

Bruno had hoped to immediately get a chance to impress as a starter, but the midfielder could see the bigger picture and understood Howe was effectively protecting him by easing him in after sitting down with the Newcastle boss. Rather than sulk, Bruno did not let his frustrations visibly show during that period and only worked harder with his own personal fitness coach, Marcelo 'Rato' Coutinho, who moved over with his family to Tyneside to support his countryman.

Bruno, clearly, has left no stone unturned in his rise to the top and the 25-year-old sleep is even monitored with a ring he wears at night. When it comes to recovery, Coutinho previously told ChronicleLive: "If the game ends late at night, we still start treatment immediately as soon as he gets home. It may be at dawn, but he doesn't stop taking care of himself and never gives up."

That gives you just a little insight into Bruno's elite mindset and this is a player who simply hates to lose - even in training. Although Bruno 'liked to laugh' off the field, former Lyon goalkeeping coach Christophe Revel recalled how even refereeing head tennis games was an unenviable task when the playmaker was involved.

"Bruno is a competitor, a bad loser," he told ChronicleLive. "That is a good thing. We had little games and competitions with a tennis ball and he always shouted. He didn't want to lose. He pushed everyone to go with him. At the high level, you can't always be nice on the pitch."

This is also a steely character who has overcome more than most to make it to Qatar, whether it was crippling anxiety before games that was so bad he used to vomit as a kid; twice being hospitalised with pneumonia; or leaving home aged 15 to move to Audax and only seeing his parents once a month.

Yet Bruno never gave up and that grit has served him well when adapting to life at Newcastle and, previously, at Lyon. Paolo Rongoni, who was the head of strength and conditioning at the Ligue 1 giants, called it a 'champion's mentality'.

"We played in Metz in his first game," he told ChronicleLive. "It was three or four degrees. This was not normal for him. Bruno arrived from Brazil and it was a shock.

"I said to him, 'How do you feel?' He said, 'This is like a Copa Libertadores game. More impact, more intensity'.

"Three days later we had a Champions League game against Juventus, a big team with Cristiano Ronaldo, and he adapted in another way with a new position on the pitch, with the interpretation of the game, with the physical impact. With his intelligence, he played very close to the midfield and anticipated the ball.

"He had a very good game. This is Bruno. Not only strength and running, but a mixture of intelligence, positioning and physicality."

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