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Rachel Lamarche-Beauchesne, Senior Lecturer in Fashion Enterprise, Torrens University Australia

Why Melbourne’s obsession with black clothing actually makes sense

Pexels/Polina Tankilevitch, FAL

Anna Wintour, former editor in chief of Vogue, once said she would “never ever wear head-to-toe black”. It’s not a sentiment shared by most Melburnians who, while still generally considering themselves fashionable, will opt to wear black all year round – and even more (if possible) during winter.

As reflected in media coverage over the years, Melbourne has built somewhat of a reputation for its love of black clothing. Why is this?

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