YouTube is actively trying to capitalize on the segmentation of our film and TV viewing options that was ushered in by the age of streaming. U.S. viewers will now be able to watch full seasons of shows like Hell’s Kitchen, Andromeda, and Heartland, among others, on the platform for free, with ad support.
A blog post from the company points out that the YouTube experience is not just concentrated among mobile and tablet users, it’s infiltrating the biggest screen in the house — over 135 million people were accessing the platform on their connected TVs in the U.S. in December 2021 alone.
