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Cycling Weekly
Cycling Weekly
Sport
Tom Davidson

You can now pay a 'mule' to earn your kudos - we went inside the murky world of Strava jockeys

The Strava app logo.

There’s an old Chinese proverb that people like to cite. You’ve almost certainly heard it. “Give a man a fish and you feed him for a day. Teach him how to fish, and you feed him for a lifetime.” It’s a lesson about imparting wisdom, of course, teaching others things so they grow as people, and in this case, are able to fill their stomachs.

That’s all well and good. But what if the man didn’t have to fish at all? What if there was a way he could kick back, relax, and pay someone else to return with the haul? Strava didn’t exist in ancient China, but if it did, the man might want to know about jockeys.

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