Mars Wrigley has teamed up with ASDA and Vue, to offer M&M’S fans a chance to create a bespoke treat with an assortment of their favourite colours. The M&M’S COLOURWORKS customisable mix station, will be available nationwide at select ASDA and Vue sites across the UK.
Consumers will be able to create a unique combination of M&M’S Peanut from the eight colour options, including a greater combination of colours, white, purple, red, yellow, green, orange, blue and pink which go over and above those available in standard packets.
Sophia Padt, Senior Brand Manager for M&M’S said: “Everyone has a favourite M&M’S colour so the truly bespoke nature of COLOURWORKS gives consumers a chance to create their perfect treat and also in a sustainable way as the COLOURWORKS cup can be brought back for future purchases.
