Asda has announced that the price of Levonorgestrel (the morning after pill) will be reduced to £9.89 in stores and online via its Asda Online Doctor platform starting today.
It pushes the supermarket giant to the top spot for the lowest priced providers of the product.
Customers using Asda's Online Doctor service can be prescribed different medicines from one of Asda's doctors - it can then be sent to their address of collected in stores, Wales Online reports.