Shoppers can visit the biggest Primark in the world and enjoy a night in England's second city from £89.
Four years ago the world's biggest, all-conquering Primark opened in the centre of Birmingham.
The bargain shop has become somewhat of a go-to spot for thrifty fashionistas up and down the UK.
With five floors of budget buys, the store boasts three different cafés - including a Greggs and a Disney eatery - plus an impressive second-hand section and a 'gigantic Beauty Studio'.
It also has a pre-worn area unlike most Primark shops, so you can take a break from the fast fashion to bag something second hand.
Such is the reputation of the clothing utopia that people from across the country have decided they want to get in on the action, travelling from far and wide to grace the shop's five floors themselves.
Primark fans have been known to come from as far away as Scotland and the south coast.
Now you can buy a coach trip package from various locations across the North East, Midlands, Yorkshire and North West with a hotel stay included to make the most of the shop.
Hessle Travel is offering up the two-day package for £89. On its website it explains: "Shopping is on the agenda for this fantastic two day trip to Birmingham, giving you the opportunity to visit the biggest Primark store in the UK covering a massive 161,000 square feet over five levels.
"You can also visit the Bull Ring Shopping Centre with its 140 shops and restaurants in the centre of Birmingham.
"A culture fix, the latest fashion or just something to keep the kids occupied. From museums, attractions and shopping centres including the World's Biggest Primark to restaurants - take a look at what Birmingham has to offer and be inspired!"
The price includes coach travel to the city and throughout the trip and one night's stay at a hotel with breakfast included.
Some of the departure points include Hartlepool, Bolton, Manchester, Sheffield and Milton Keynes.
The deal typically includes an overnight stay in a 'two or three star hotel' which may or may not be in central Birmingham - shoppers might only find out where up to two weeks before.
If you're someone who likes to plan for Christmas early, then you may want to book one of its November trips, tied in with the city's iconic Christmas markets.
Reviews of the massive Primark tend to be positive, although many people have noted quite how busy it gets.
"Massive = brilliant. Went on Saturday = crazy," one person recently wrote on Tripadvisor. "Queues everywhere, so busy. The one in Liverpool and Manchester don’t seem this crazy on a Saturday. If I return it will be on a weekday."
Another reviewer added: "Visited the largest Greggs in the world and was impressed. Felt like there was a bit more love in the food than normal. Would definitely pop in again."
