You buy a new car. You pay the destination charge, registration fees, and taxes. Then you start to see your monthly payment roll in as well. Maybe a few months to a year later, however, the car asks for another credit card.
Features that once came with the vehicle, or were purchased once as an option, can now be packaged through monthly or annual subscriptions. Navigation data, hands-free driving, extra performance, and basic convenience features are all potential sources of recurring revenue.