STAINES-UPON-THAMES, U.K.—Yospace will feature its ability to scale its dynamic ad insertion solution for major global events at IBC 2024, Sept. 13-16, at the RAI Amsterdam Convention Center.
The company will present insights gleaned from major sporting events this summer, which demonstrated the sheer scale of addressable advertising in the streaming age. Its technology powered the delivery of nearly 6 billion advertisements across four continents during Euro 2024 and 4 billion during the 19 days of the Olympic Games, the company said.
