Yorkshire Cricket Club have announced 'Clean Slate' as the new sponsor of Headingley. The company is an India-based global streaming platform and has broken new ground as the first business from the country with significant naming rights at a UK sporting venue.
Clean Slate will feature on the shirts of the Yorkshire cricket team and will also appear on the jerseys of the women's regional team - the Northern Diamonds. "This new partnership - with a vibrant Indian brand that knows how to entertain diverse communities - is an exciting step for Yorkshire," club chairman Lord Patel said.
"Our proud club has a great future, welcoming everyone into our ground and this game, and our new partners are champions of inclusivity, diversity, and equity." This appears to mark the first step towards a new and improved era at the club following the Azeem Rafiq racism scandal.
