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T3
T3
Technology
Matt Kollat

YETI's got company as cult Swiss bag brand Freitag launches its first-ever cooler bag

Freitag YETI
Freitag F738 COOL BAG.

YETI might dominate the premium cooler market, but there's a new contender in town, and it comes from one of the most recognisable names in sustainable bag design.

Swiss bag maker Freitag has unveiled the F738 COOL BAG, its first-ever insulated carry-all, arriving just as much of the UK braces for another spell of hot weather.

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